Double Up Food Bucks (Double Up), a signature program of Fair Food Network, helps those in need get access to healthy, nutritious food. Double Up matches SNAP (or food-stamp) dollars spent on fresh fruits and vegetables.
As part of its work supporting this growing national field, Fair Food Network is sharing tools, lessons learned, and innovations to ensure that all nutrition incentive programs remain a win for the families, farmers, and the local markets they serve.
Fair Food Network has now summarized the challenges and lessons learned in bringing the program to New Hampshire in a newly released case study.
To bring Double Up to the Granite State in 2017, Fair Food Network united various interests — including farmers, local food advocates, grocers, and the public health community, among others — to initiate the idea.
Fair Food Network also partnered with five New Hampshire funders (including New Hampshire Children’s Health Foundation) and secured matching public funds from a USDA grant (the Food Insecurity Nutrition Incentive program, now known as the Gus Schumacher Nutrition Incentive Program) to support the program.
Fair Food Network worked closely with the Associated Grocers of New England, a retailers’ cooperative serving over 600 independent grocery stores across the region. It additionally brought in Red Tomato, a New England–based nonprofit with expertise in developing farm-identified value chains for the grocery market, to get started. In 2017, Fair Food Network launched Double Up as a pilot at four New Hampshire grocery stores.
By spring 2018, the program expanded to 10 stores and targeted expansion to four more stores in 2019.